Huron Valley Financial, Inc.
Huron Valley Financial is a mortgage company who wanted to distinguish themselves from their competitors. They needed a personal way to communicate their unique approach to the business of financing dreams.

While we consumed a lot of industry information, we refrained from putting the facts up front. Instead, we focused on the people at Huron Valley Financial who are in the business of selling the dream of owning a home.

We started with a series of image building print ads under the umbrella theme of “loans for the business of life” and, you guessed it, there’s not a house in sight. The ad had such great reader recall that the client requested a co-branded print and web platform to introduce the people-friendly style of the firm to an even bigger audience. When you come down to it, all business, no matter how big, is personal. next