We love partnering with PR firms, especially when they're talented and fun to work with like the professionals at Markit Strategies & PR. Our role was to design the umbrella brand for a family of sports bar restaurants, each operating under its own name. Believing in personality as the ultimate identifier, we created a brand built around the founding partners - Doc & Dale - the guys who make food, spirits and sports a priority at each of their restaurants.

Check out the Copper Creek Tavern in Farmington Hills, the first of Doc & Dale's family of sports bars to open.