Eric Oliver
MetaSystems, Ltd.

Accomplished professionals can be reluctant to use personality to stand out from the crowd. Their expertise, their ability and the gravitas of their experience should be
enough, right?

Alas, no. Even the soberest, most rational of
consumers cannot resist the presence of a genuine
person behind the capable professional. Beginning
with Eric Oliver’s desire to grow his firm’s consulting
practice and promote his latest book, we focused
on creating an appealing persona that was absolutely
perky-free.

Without dumbing down, we brought very smart ideas
down to earth. Two co-branded web platforms worked
hand-in-hand, one calling attention to the depth and
range of the firm’s services, while the other promoted
the person as well as the book. We used personality
as a point of departure, a way to connect as no
one else can, without losing sight of our client’s
profession and his professional worth. next